I take products and businesses from promising to proven.

I take products and businesses from promising to proven.

Provide leadership from startups to the Fortune Global 100, consumer and enterprise. Consistent track record of success at every level.

Provide leadership from startups to the Fortune Global 100, consumer and enterprise. Consistent track record of success at every level.

20 yrs

20 yrs

Product & General Management Experience

12

product families shipped

110+

110+

people led across three continents

3

Awards for Product Innovation

WHERE I AM USEFUL

Raising the next round

At a wireless power startup, I was the first product and strategy hire, brought in transform an idea into a commercial technology that an investor could see. Built the technology demonstrations, customer proof-of-concepts, and business cases that closed a $20M Series B round and landed contracts with tier-one aerospace company.

Building new product lines

At Nestlé Purina, I built a connected pet care division from one product manager and an outside agency into a 110-person organization across three continents, launching six product families in six years.

At Sengled, my smart lighting line hit #2 on Amazon within three months of launch and grew to become 60% of company revenue.

At Nestlé Purina, I built a connected pet care division from one product manager and an outside agency into a 110-person organization across three continents, launching six product families in six years.

At Sengled, my smart lighting line hit #2 on Amazon within three months of launch and grew to become 60% of company revenue.

When growth has stalled

At Semtech I grew an established $100M portfolio 7% annually through two years of double-digit market decline, by identifying industry trends early and leading discovery to define cutting edge products.


At Sengled I reoriented multimillion-dollar R&D toward growth markets, killing the product lines that were not competitive.

HOW I WORK

Commitment, not consensus. Argue before the decision, commit after. If you didn't object when we decided, you don't get to pile on if it goes sideways.


Solving beats spotting. Identifying what's broken is the first step of a long journey, not the destination. In the age of AI, execution matters than theory.


Consistent message, more often than feels necessary. The leader is driving and knows every turn to get to the destination. Announce them early so the team don't get carsick and no one is left behind.


Learn what each person runs on. Some people want the happy hour, some want the afternoon off with their family. Some want the shout-out at the all-hands, some want a quiet thank-you and a gift card. Learning what gets each person to their best work matters as much as getting the product right.

Commitment, not consensus.

Argue before the decision, commit after. If you didn't object when we decided, you don't get to pile on if it goes sideways.


Solving beats spotting.

Identifying what's broken is the first step of a long journey, not the destination. In the age of AI, execution matters than theory.


Consistent message, more often than feels necessary.

The leader is driving and knows every turn to get to the destination. Announce them early so the team don't get carsick and no one is left behind.


Learn what each person runs on.

Some people want the happy hour, some want the afternoon off with their family. Some want the shout-out at the all-hands, some want a quiet thank-you and a gift card. Learning what gets each person to their best work matters as much as getting the product right.

Well done is better than well said.

Benjamin Franklin, Poor Richard’s Almanack, 1737

Well done is better than well said.

Well done is better than well said.

Benjamin Franklin, Poor Richard’s Almanack, 1737

SELECTED WORK

BUILT IT — Petivity, Nestlé Purina

Recruited to create and lead Petivity, Purina’s newest division, developing connected products and services to reimagine pet care. Own division strategy, P&L, and business outcomes with end-to-end accountability across product, engineering, design, marketing, sales, and operations, with direct alignment to Nestlé Purina executive leadership. Successfully brought 17 SKUs to market across six distinct product lines over a six-year period.

BUILT IT — Petivity, Nestlé Purina

Recruited to create and lead Petivity, Purina’s newest division, developing connected products and services to reimagine pet care. Own division strategy, P&L, and business outcomes with end-to-end accountability across product, engineering, design, marketing, sales, and operations, with direct alignment to Nestlé Purina executive leadership. Successfully brought 17 SKUs to market across six distinct product lines over a six-year period.

RAN IT — Semtech

Led product marketing for $100M established ESD protection semiconductor division, including monitoring industry trends and defining new products. Introduced revolutionary technology platform (ZPak) which helped portfolio grow 7% annually through a double-digit market downturn while holding a 15% premium above competition. Secured key projects at tier-1 accounts by building strategic relationships.

RAN IT — Semtech

Led product marketing for $100M established ESD protection semiconductor division, including monitoring industry trends and defining new products. Introduced revolutionary technology platform (ZPak) which helped portfolio grow 7% annually through a double-digit market downturn while holding a 15% premium above competition. Secured key projects at tier-1 accounts by building strategic relationships.

SCALED IT — Sengled

Owned smart home portfolio for North America including building out new smart lighting family - Sengled Element. Took 10 months from ideation to production. Became the second best-selling smart light on Amazon in three months and grew to over 60% of company revenue. Led expansion intoo new retail channels and integrations with smart home ecosystems.

SCALED IT — Sengled

Owned smart home portfolio for North America including building out new smart lighting family - Sengled Element. Took 10 months from ideation to production. Became the second best-selling smart light on Amazon in three months and grew to over 60% of company revenue. Led expansion intoo new retail channels and integrations with smart home ecosystems.

PROVED IT — Sonic Energy

First product and strategy hire at a deep-tech startup to help take a proof-of-concept to commercialization. Identified key pain points in the aerospace industry where sensors required power but wiring added to fuel cost. Brought ultrasonic wireless power technology to Airbus, resulting in the company's first commercial contract.

PROVED IT — Sonic Energy

First product and strategy hire at a deep-tech startup to help take a proof-of-concept to commercialization. Identified key pain points in the aerospace industry where sensors required power but wiring added to fuel cost. Brought ultrasonic wireless power technology to Airbus, resulting in the company's first commercial contract.

UC Berkeley, B.S. - Electrical Engineering and Computer Science

UCLA Anderson School of Management - MBA

UC Berkeley, B.S. - Electrical Engineering and Computer Science



UCLA Anderson School of Management - MBA

Currently exploring senior product and management roles

Currently exploring senior product and management roles

If you are trying to get a business to its next milestone, whether that is the next round, a category leading product line, or an organization that needs rebuilding, let's chat.

If you are trying to get a business to its next milestone, whether that is the next round, a category leading product line, or an organization that needs rebuilding, let's chat.

Get in touch